The Washington Post attempted to portray Bud Light’s rapid decline in popularity as a natural shift rather than a direct consequence of its ill-fated beer can promotion with trans-activist Dylan Mulvaney.
In an article published on Wednesday, the headline stated, “Bud Light sales decline in the U.S. as Mexico’s Modelo gains favor,” while the sub-headline subtly suggested that the brand’s loss of dominance as America’s top beer was more likely due to a long-term trend rather than the backlash it faced from boycotts.
The outlet’s tweet echoed this sentiment: “Although Bud Light has faced recent boycotts, consumers might be gravitating away from the brand regardless, reflecting a broader stagnation in the domestic beer industry.”
Critics quickly highlighted the remarkably sharp decline in sales, which closely aligned with Bud Light’s ill-fated collaboration with Mulvaney and the subsequent decision to suspend two marketing executives associated with that partnership.Â
They argued that it was hard to believe there was no connection between these events, a level of skepticism they simply couldn’t overcome.
Michael Seifert commented, expressing disbelief in the notion that consumers’ weariness with “domestic beer” was the sole reason behind Bud Light’s significant sales decline.Â
He humorously suggested that if anyone genuinely believed this explanation, he had a beachfront property in Iowa ready to sell them.
Radio host Buck Sexton chimed in, suggesting that the Left would become more desperate to convince conservatives that their effective campaign against Bud Light had somehow been unsuccessful.Â
He further emphasized that this successful strategy should be replicated when targeting other woke brands.
In recent weeks, Bud Light was not the only brand to experience the impact of a boycott.Â
Retail giant Target also substantially decreased market capitalization, amounting to billions of dollars, due to the backlash surrounding their “LGBTQ+ PRIDE” display.Â
Target executives instructed store personnel to move all Pride merchandise from the store entrance to the rear.Â
This display featured greeting cards for those announcing their transsexual transformation and bathing suits designed explicitly for children identifying as transgender.
