It’s no secret that Mother’s Day is one of the year’s busiest days for restaurants across the United States. With the swarms of celebrants, the ‘picky’ eaters among the young, the fights over how to divide the bill, the tense family dynamics, and the lingering over cups of coffee, servers despise this day above all other work days.
The increasing inflation rate and the higher cost of numerous things on the menu are expected to make this year particularly difficult. Quizzically, customers’ food preferences have purportedly changed since the epidemic, and as a result, they have higher standards for special occasions like celebration dinners, even though the price of food is increasing.
Across the country, customers will become irate if their expensive brunch entrée is not flawless. Going out is costly and rare. Dissatisfaction makes people anxious and cranky.
According to the National Retail Federation, a record-breaking $5.6 billion is expected to spend on going out to eat and other activities in honor of Mother’s Day this year.
Regarding revenue for eateries, it is second only to Valentine’s Day.
Inflation has contributed to the high expense of the Mother’s Day brunch despite the recent decrease in the price of eggs and seafood. Similarly, chain restaurants are transforming to expand their seating capacity and customer base. Some Ruth’s Chris Steak House locations will serve breakfast or brunch on Mother’s Day, and some Red Lobster locations will offer coupons for 10% off a mother’s next dinner.
Operators are encouraged by the National Restaurant Association to provide their wait staff with food, proper hydration, and a “combat-duty” bonus, with particular emphasis given to the moms hired by the restaurant to work the shift.
Many people working in restaurants have lost their mothers, and this day can be very difficult and depressing for them.