(FreedomBeacon.com)- Following Elon Musk’s purchase of Twitter last week, at least six significant corporations have pulled their advertising due to concerns about how he may affect the platform’s content moderation procedures.
Big Business announced its collective decision to cease using Twitter when Interpublic Group, the ad-buying juggernaut that represents consumer brands like Unilever, Hyundai, Domino’s Pizza, and Coca-Cola, suggested this week that its clients stop advertising on the medium.
According to reports, Musk started mass layoffs and mentioned modifications to Twitter’s authentication process. Musk also stated that speech restrictions would be relaxed, raising worries that marginalized groups would be more exposed on Twitter.
Unsure of the direction the social media platform is headed, brands have paused ad spending on Twitter.
However, Twitter users have reacted to the businesses that are removing ad dollars in inventive ways.
Audi stated that they had stopped ads on Twitter while they evaluate the situation.
A Twitter user dared them to leave the platform altogether.
General Motors claimed they were speaking with Twitter to understand the direction of the platform. They have temporarily paused advertising, but their customer interactions on Twitter will continue.
In response, a Twitter user asked General Motors why they didn’t remove their ads from Twitter in September when they received an email from Twitter warning them they potentially paid to run ads on an account showing illegal child assault images.
Wow. Is Musk worse than that?
Volkswagon stated they were closely monitoring the situation and will consider the next steps.
British actor Laurence Fox tweeted that Volkswagen, founded in 1937 by the German Labour Front under the Nazi Party, now tells brands to pause ads on Twitter because of Elon Musk’s takeover.
Other companies pulling ads from Twitter are Interpublic Group, Mondelez International, and Pfizer.
According to reports, Elon Musk responded to what he called a massive reduction in advertising revenue for Twitter. He stated that activist groups are pressuring advertisers, even though nothing has changed with content filtering, and they did everything they could to placate the activists. They’re attempting to end free expression in the United States.