MyPillow CEO Mike Lindell is selling off equipment and leasing production facilities as his profits fall. The controversial Trump supporter says “cancel culture” is to blame for his company’s misfortunes, alleging that several major retailers, including Walmart and Bed, Bath & Beyond, refuse to stock his products due to his political views. MyPillow profits have dropped dramatically.
“We lost $100 million from attacks by the box stores, the shopping networks, the shopping channels, all of them did cancel culture on us,” Lindell said.
Using an online auction website, the businessman is selling factory equipment, including forklifts, printers, and electronic devices, however, he says some of the sales are prompted by his plans to change business direction and expand direct-to-consumer trade.
Lindell’s finances are also likely to have taken a hit because of his role in propagating allegations that the 2020 Presidential election was stolen from President Trump. In April, CNN reported that a tribunal ordered Lindell to follow through on his promise to pay $5 million to any cyber expert who could disprove his data on the election.
An arbitration panel ruled that software developer Robert Zeidman “proved the data Lindell LLC provided, and represented reflected information from the November 2020 election, unequivocally did not reflect November 2020 election data.” The panel ruled that the payment of $5 million was enforceable.
In 2021, Dominion Voting Systems added to Lindell’s woes when it filed a defamation lawsuit against him for $1.3 billion. The company produced vote-counting machines for the 2020 election and said its business suffered because of repeated allegations by public figures that the election was rigged. The company settled a similar lawsuit with Fox News for $787 million.
Dominion also filed suits against Newsmax, former New York Mayor Rudy Giuliani, Trump lawyer Sidney Powell, former Overstock CEO Patrick Byrne, and the One America News Network. The company’s lawyers say the accused parties “manufactured, endorsed, repeated, and broadcast a series of verifiably false yet devastating lies.”