Vice President Kamala Harris and the Democrats are making every effort to win over Generation Z voters as the 2024 election approaches, and President Joe Biden remains hidden away.
A popular way for politicians and campaigns to connect with Gen Z voters is through social media videos. “The ‘Kamala’s a brat’ comment you might have seen online comes from one such clip, which later went viral.”
Jill Savage (Blaze News Tonight) didn’t understand what the phrase meant and had to research the meaning of the meme, only to discovered that the term “brat” has come to symbolize self-confidence and genuine self-expression in the vernacular of Generation Z. The word “brat summer” originated on TikTok as a result of Charli XCX’s album of the same name. Later, Charli XCX made the announcement public in a post on social media, stating that Kamala Harris was a brat.
CNN paused its news cycle to applaud what Savage describes as Kamala’s sudden “brattiness.” A CNN anchor tried to make sense of what Charli XCX was saying by reading from her teleprompter, which described “brat” as a girl who is a little messy, loves to party, and says dumb things occasionally. The Harris campaign was reportedly on board with the idea, quickly moving to replace their social media banner with the Brat album cover featuring a “Kamala HQ” banner on it.
Savage asked “Uncle Tom” actor and documentary filmmaker Chad Jackson if the idea would be successful, and Jackson said he thought it would.
Jackson also noted that Democrats do this kind of thing often. Democrats, he said, focus on appealing to the emotions of two specific groups: minorities and the youth.
Even Bloomberg thinks that Harris’ strategy to generate online support might not work, with the outlet publishing thoughts by two authors on July 25 about the tactic. Aisha Counts and Alicia Clanton argued that leaning into the memes might be good for the campaign, but that it doesn’t guarantee turnout.
